On the eCommerce platform, customer loyalty is observed through 3Hs-head, heart, and hand. However, identity loyalty and referral loyalty can naturally drive customer retention over the years.īut, when it comes to eCommerce business, customer loyalty functions uniquely. This may be the ultimate business goal where your customers make frequent purchases, and you gain profit. Initially, brands prioritized repeat loyalty, which results in customer retention, predominantly acquired through advertising and customer loyalty programs. Refers your brand to others (referral loyalty).Recognizes your brand (identity loyalty).Regularly purchases from you or your products/services (repeat loyalty).Would you merely focus on customer loyalty because other eCommerce website development firms prioritize it, or would you genuinely understand it and then implement it?Įvery business may perceive brand loyalty differently however, we have shortlisted the closest ones: Search Search for: Search Categories CategoriesĤ Bottom Line The Concept Of Customer Loyalty In eCommerce
